We are looking for an analytical, customer-obsessed, and highly collaborative Ecommerce Manager to lead global conversion optimization efforts across our digital platforms. This position plays a vital role within the Product & Engineering organization and will serve as the primary driver of strategies that turn demand into revenue by enhancing the customer journey.
You will be responsible for analyzing, testing, and improving the performance of our ecommerce funnels across our global websites and mobile apps. You’ll also work to make our digital products indispensable to travelers, increasing both retention and loyalty. This role bridges the gap between marketing strategy and product execution, so you must be equally comfortable working with business stakeholders and technical teams.
***Hybrid Work Schedule – 3 Days Onsite in Parsippany***
Responsibilities:
- Own and lead the global conversion rate optimization (CRO) strategy across our websites and mobile apps.
- Analyze user journeys and funnels to identify opportunities that increase conversion and reduce friction.
- Define, prioritize, and manage a robust pipeline of A/B and multivariate tests to validate ideas and drive measurable impact.
- Champion an exceptional digital reservation experience that boosts customer satisfaction, repeat use, and brand loyalty.
- Collaborate with Product Managers to ensure test learnings and customer behavior insights are integrated into the product roadmap.
- Help evolve our ecommerce platform to better meet the needs of modern travelers.
- Act as the conversion lead for the Product & Engineering team while closely partnering with the Marketing and Commercial teams to ensure seamless alignment between demand generation and conversion strategies.
- Translate marketing goals and campaign traffic into clear product opportunities that maximize booking outcomes.
- Ensure commercial stakeholders have visibility into test results, performance trends, and opportunities for improvement.
- Serve as the critical bridge between technical and business audiences: articulate testing hypotheses, results, and data insights in ways that inspire action across departments.
- Collaborate with engineering teams to ensure clean implementation and measurement of conversion experiments.
- Advocate for a culture of experimentation and performance-focused thinking across the organization.
Qualifications:
- 5+ years of experience in ecommerce, digital product optimization, or CRO with a focus on data-driven performance.
- Proven track record managing experimentation programs (A/B, MVT) and driving measurable outcomes.
- Strong understanding of web and mobile analytics, customer journey mapping, and conversion strategy.
- Experience collaborating across marketing, product, design, and engineering teams.
- Exceptional communication and stakeholder management skills.
- Deep curiosity about customer behavior and the ability to turn insights into testable hypotheses.
Desired Qualifications:
- Experience with testing and analytics platforms (e.g., Optimizely, Adobe Target, Google Optimize, Amplitude, Mixpanel ).
- Background in travel, mobility, or other high-intent digital industries.
- Exposure to personalization tools and strategies to improve customer engagement and retention.
