A leading organization is currently seeking an experienced Senior Technical Product Manager specializing in Marketing Data & Analytics. This role is ideal for professionals on the East Coast, with remote flexibility and occasional on-site engagements expected. The position focuses on enhancing marketing campaign performance through data-driven analytics and insights.
About the Opportunity:
- Hybrid or Remote: Remote with East Coast preference
- Shift: Standard business hours
- Setting: Collaborative team environment
- Occasional on-site presence required
Responsibilities:
The Senior Technical Product Manager – Marketing Data & Analytics will be responsible for:
- Managing the product roadmap for analytics and reporting tools across Ad Sales and Marketing teams
- Analyzing business requirements, data sources, and system flows to design scalable data products
- Collaborating with engineering on technical stories and epics in JIRA
- Performing data profiling and anomaly detection for accurate reporting
- Conducting SQL queries for data analysis and validation
Qualifications:
- 7+ years of experience in technical product management, preferably in data analytics or BI
- Bachelor’s degree in Computer Science, Information Systems, or related field
- Proficiency with BI tools like Tableau, MicroStrategy, or Power BI
- Strong understanding of marketing analytics and Ad Sales ecosystems
- Working knowledge of SQL and experience with tools like DBeaver or MySQL Workbench
- Strong data storytelling skills
- Effective communicator with excellent organizational skills
- Passion for data and analytics
Desired Skills:
- Experience with AWS, Snowflake, or cloud-based data infrastructure
- Familiarity with DRM, streaming analytics, or digital advertising metrics
- Exposure to campaign-level analytics and optimization in media or entertainment
